Ancillary Task - Newspaper Double Page Spread

Ancillary Task - Newspaper Advert Logo

Here are some screenshots of my editing and designing of my own logo that I can use for a channel. I have had to do this as channel 4 denied me the right to use their logo. I am still creating a documentary for the target audience and type of product for the channel 4 genre - however, I am renaming it programme 4 and designing a logo in order to have some connection between my products. 

I have decided to stick with this logo and see how it works when I place it in the newspaper advert, then make a decision as to whether I use it or change it etc. 

Ancillary Tasks - Sketches and Planning of Newspaper Advert

 Here are a few quick sketches of me deciding which layouts I liked the best for my newspaper advert. Practicing which ones looked more appealing to the eye in comparison to normal adverts and research I have done. 

Ancillary Task - Channel 4 Response

Unfortunately Channel 4 have said I am not allowed to use the logo anywhere on my coursework products. I am going to have to think about creating my own spin or take on a similar logo, using a completely different one or not using one at all. 

Ancillary Task - Making Of Newspaper Advert

Although Channel 4 had not got back to me yet, I decided to practice with the logo anyway and get ideas for the layout of my newspaper advert and how to make it work. Below are a few screenshots of the different processes and stages I went through to create some ideas and options for my ancillary task. 

The above screenshot is my practice ideas, playing around with the space I had and how to make it more interesting for the consumer to look at . Particularly because this is an advert. I like the way I have put the quotes across the books and feel the background and layout can be associated with the newspaper article. 

This is where I have decided to practice with the channel 4 logo although haven't yet had a reply. I had to take away the white background and add it to the photograph in photoshop. Although as you can see in the photo below I had to make more alterations because I felt that the logo looked weird on an angle. I think the logo works well with the advert - however I will have to wait for a reply to know whether I can definitely use it. 

This is a screenshot that shows the 4 logo in adobe photoshop, the tool highlighted on the left is the background eraser tool, I wanted to clear the white so that it wasn't an obvious white square just simply placed on the page. This proved quite difficult and I had to try several ways to get it to sit on a clear background. However, I found that the only way it would work is if I sat it on a plain background as you can see below. 

This is the type of advert and look that I would like to create for my newspaper advert - I am now just waiting for a reply from Channel 4 to find out whether or not I can use their logo. I think it will really suit the type of documentary that I am creating and I like the overall appearance that I have created so far. Now I just need to add other necessary text. 

Ancillary Task - Newspaper Advert

Originally I felt that the following picture would be the most suitable for my newspaper advert, however I had to think about where I could write and add extra text needed for features of an advert.



 

 

 

 

I then took the following picture and felt it had more potential to work within a newspaper advert - this is due to there being more background/space.

 

 



Anicllary Task - Channel 4 Logo Permission Request

I decided that it may be suitable to have the channel 4 logo as part of my ancillary tasks in order to create a target audience and link the two anicllary tasks together with recognisable icons and features. In order to do so - I had to contact channel 4 directly to ask for copyright permission so that I could use it. I am now waiting for a response as to their decision.

Feedback to Ancillary Task - Newspaper Double Page Spread

Ancillary Task - Making + Final Newspaper Double Page Spread

 Here are a few screen shots of different tools and techniques I used to create the first draft of my ancillary task - a newspaper double page spread. I decided to go with this picture as my background as it already had the right hand side out of focus and the word youth appears a couple of times on the leaflets to the left of the picture. Fitting in with the theme and the blur giving me somewhere to write. I decided to add a gausian blur to the right hand side of the photograph and blend it in with the clone stamp tool. This was so that I could add the text on this part of the photograph. I had to decide what colour font would go over the photograph and stand out well enough for it to be read. The below screenshot shows how I used the clone stamp tool in order to get rid of the obvious blur line. 

 This screenshot shows how I used the paragraph tool in order to arrange the layout of my text. This included getting rid of the option to have words hyphenated. I felt that this did not look neat enough and was untidy. I wanted all the words to finish at the end of the sentence rather than be cut off - this would be more appealing to the eye. I also decided to use white as the colour of the font as this was the easiest colour to read on the blurred background. I also kept the same text throughout to keep up the continuity of the page and product. 

This is the final draft product of my ancillary task that I have created. As you can see I have changed my title from the one that I previously worked on. Once it was placed on the page I felt it looked out of place and did not suit the piece of work. I however kept the same font but created a black and white quite traditional looking title. I felt this fitted with the colours in the photograph that I chose for the background. 

Sketching + Planning for Ancillary Task Newspaper Double Page Spread

I like the idea of having the title in the top left hand corner, I know that as a consumer myself this is where I first look on a page as I turn it. Therefore as the reader see's the title or headline they may want to read the article and be enticed, resulting in them becoming interested in the documentary and wanting to watch it and discover their own opinion. 

This is my final draft/sketch of the type of layout I would like to achieve when making my final double page spread. As you can see to some extent it challenges the idea of a traditional newspaper page. This is due to the fact that the picture is the entire background of the page. Usually the background is white and pictures are placed in between the text. However, I feel that it would have more of an impact on the look and presentation of the layout to have the photograph as the background. I have also kept the title in the top left hand corner as I feel this is where it will make the most impact. As well as this I have kept the idea of having pictures inserted on the page, changing the dynamic of the page. 

Ancillary Task - Font for Newspaper Double Page

Following the photoshoot I took the photograph I wanted to use and some of the fonts and placed them on the photo to choose the one I thought looked the best.