Centre Name : Wilmington Grammar School for Girls

Centre Number : 61119

Candidate Name : Louisa-Grace Hurrell

Candidate Number : 6128

Link to AS Blog

http://louisahurrellasmedia.blogspot.co.uk/

Final Products

NEWSPAPER ARTICLE

NEWSPAPER ADVERT





 

FINAL DOCUMENTARY CLIP

Final Documentary Clip

Final Newspaper Article Ancillary Task

 

 

 

I made a few adjustments to my final ancillary tasks after my evaluation, however the statements I made in my evaluation still hold true and to this piece of work. 



 

Evaluation Question 4

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AND HERE

Evaluation Question 3

Evaluation Question 3 - What have you learnt from your audience feedback from lhurrell123

From my audience feedback I started to learn how exactly my 3 products, particularly my documentary clip were perceived by my target audience. The majority of my feedback was positive and they all had good things to say about my products. However, some did suggest ways in which to change it or improve it.

Positive feedback included things such as ; the following where Alex Rivers,  has said she likes the introduction and opening to the clip. I got quite a lot of feedback from my audience on this particular part of my documentary product. From this I started to get an idea of what my target audience liked and worked well. I also started to gain a lot of feedback from my audience about the use of cut away shots whilst the interview carried on. I knew that this would appeal to any audience well as it is a recognised convention of a documentary. Following my research and feedback throughout the production of my documentary clip I knew it was important to use conventions - an audience is more likely to engage and respond well to something that they are used to or can associate with. Something I learnt through asking peers and friends when making my documentary if they liked the style of documentary I was creating, or if they felt the features worked well together and did not clash or cause too much fuss on the screen.

 Some of the negative feedback I received throughout the construction of my products I used to improve, alter and make them more appealing to the target audience in order to achieve the best possible result.

 However, Alex also went on to give me constructive criticism (something I received throughout my construction and felt was necessary to create my products) about the quality of sound in the documentary. This helps me to learn that it may have been important to use Audacity more effectively, by perhaps learning to use parts of the programme better by following online tutorials and generally improving my skills as they were only limited. As my interviews were shot with a camera and one point mic in one room and my voiceovers recorded with a stand alone mic in another room the background noise and echo differed. Retrospectively I should have perhaps recorded the questions over the top and fitted them in, in order to improve the noise levels and sound. This would make it clearer and easier for the audience to listen too. It may also make the documentary easier to engage with, having poor sound in some areas may cause the audience to lose interest or touch with the subject at hand and what is going on.

Evaluation Question 2

HOW EFFECTIVE IS THE COMBINATION OF YOUR MAIN PRODUCT AND ANCILLARY TEXTS?

In order to create links between both the ancillary tasks and main task I had to keep the similar formal style. In the documentary clip there is a formal tone set and text added in a very clear and informative way. The same way in which I hoped to present information in the ancillary tasks. I achieved this by using photographs that were relevant to the documentary clip and topic at hand. Such as the stack of books used in the newspaper advert, all aimed at the same target audience as those that would watch the documentary.

There appears to be more link and continuity between the two ancillary tasks rather than the documentary clip itself. and the ancillary tasks. In some ways this could let the strong link down, if I were to improve it I could have tried to use the same text for the name titles that appear in the documentary clip and the text used in both ancillary tasks. This may have given a recognisable feature to all 3 products. Not only this but I could have used the post 16 education tagxedo that I created for the beginning of my documentary clip in either of my ancillary tasks or a screenshot from the documentary. This would have improved the link greatly - giving the audience a taste or idea of what sort of image was to be conveyed in the documentary. Also allowing them to create links between the advert and the programme itself.

The links across the two ancillary tasks include the text, such as the font used - I kept it the same to keep them both basic and to link the two together. I also kept the same colour of font - I chose white so that it stood out on the background of both the newspaper article and advert. As well as the text, the titles both have the same editing to them - the thick black outline and a white fill, again this was due to the colour of the background and to keep it in link with the colour of the body text. To improve the link between these two products I could have used the 'programme four' logo I created on both pages, or used quotes from the article as the quotes on the side of the book where I have placed other quotes. Another thing that makes the two products slightly different, is the fact that the newspaper article/double page spread actually is a lot darker in lighting and colours in comparison to the bright newspaper advert. Although this could work - as the newspaper advert is supposed to be more eye catching and appealing anyway, and the double page spread is more of a serious review of the documentary.

Evaluation Question 1

Ancillary Task - Newspaper Advert Final

Ancillary Task - Newspaper Double Page Spread

Ancillary Task - Newspaper Advert Logo

Here are some screenshots of my editing and designing of my own logo that I can use for a channel. I have had to do this as channel 4 denied me the right to use their logo. I am still creating a documentary for the target audience and type of product for the channel 4 genre - however, I am renaming it programme 4 and designing a logo in order to have some connection between my products. 

I have decided to stick with this logo and see how it works when I place it in the newspaper advert, then make a decision as to whether I use it or change it etc. 

Ancillary Tasks - Sketches and Planning of Newspaper Advert

 Here are a few quick sketches of me deciding which layouts I liked the best for my newspaper advert. Practicing which ones looked more appealing to the eye in comparison to normal adverts and research I have done. 

Ancillary Task - Channel 4 Response

Unfortunately Channel 4 have said I am not allowed to use the logo anywhere on my coursework products. I am going to have to think about creating my own spin or take on a similar logo, using a completely different one or not using one at all. 

Ancillary Task - Making Of Newspaper Advert

Although Channel 4 had not got back to me yet, I decided to practice with the logo anyway and get ideas for the layout of my newspaper advert and how to make it work. Below are a few screenshots of the different processes and stages I went through to create some ideas and options for my ancillary task. 

The above screenshot is my practice ideas, playing around with the space I had and how to make it more interesting for the consumer to look at . Particularly because this is an advert. I like the way I have put the quotes across the books and feel the background and layout can be associated with the newspaper article. 

This is where I have decided to practice with the channel 4 logo although haven't yet had a reply. I had to take away the white background and add it to the photograph in photoshop. Although as you can see in the photo below I had to make more alterations because I felt that the logo looked weird on an angle. I think the logo works well with the advert - however I will have to wait for a reply to know whether I can definitely use it. 

This is a screenshot that shows the 4 logo in adobe photoshop, the tool highlighted on the left is the background eraser tool, I wanted to clear the white so that it wasn't an obvious white square just simply placed on the page. This proved quite difficult and I had to try several ways to get it to sit on a clear background. However, I found that the only way it would work is if I sat it on a plain background as you can see below. 

This is the type of advert and look that I would like to create for my newspaper advert - I am now just waiting for a reply from Channel 4 to find out whether or not I can use their logo. I think it will really suit the type of documentary that I am creating and I like the overall appearance that I have created so far. Now I just need to add other necessary text. 

Ancillary Task - Newspaper Advert

Originally I felt that the following picture would be the most suitable for my newspaper advert, however I had to think about where I could write and add extra text needed for features of an advert.



 

 

 

 

I then took the following picture and felt it had more potential to work within a newspaper advert - this is due to there being more background/space.

 

 



Anicllary Task - Channel 4 Logo Permission Request

I decided that it may be suitable to have the channel 4 logo as part of my ancillary tasks in order to create a target audience and link the two anicllary tasks together with recognisable icons and features. In order to do so - I had to contact channel 4 directly to ask for copyright permission so that I could use it. I am now waiting for a response as to their decision.

Feedback to Ancillary Task - Newspaper Double Page Spread

Ancillary Task - Making + Final Newspaper Double Page Spread

 Here are a few screen shots of different tools and techniques I used to create the first draft of my ancillary task - a newspaper double page spread. I decided to go with this picture as my background as it already had the right hand side out of focus and the word youth appears a couple of times on the leaflets to the left of the picture. Fitting in with the theme and the blur giving me somewhere to write. I decided to add a gausian blur to the right hand side of the photograph and blend it in with the clone stamp tool. This was so that I could add the text on this part of the photograph. I had to decide what colour font would go over the photograph and stand out well enough for it to be read. The below screenshot shows how I used the clone stamp tool in order to get rid of the obvious blur line. 

 This screenshot shows how I used the paragraph tool in order to arrange the layout of my text. This included getting rid of the option to have words hyphenated. I felt that this did not look neat enough and was untidy. I wanted all the words to finish at the end of the sentence rather than be cut off - this would be more appealing to the eye. I also decided to use white as the colour of the font as this was the easiest colour to read on the blurred background. I also kept the same text throughout to keep up the continuity of the page and product. 

This is the final draft product of my ancillary task that I have created. As you can see I have changed my title from the one that I previously worked on. Once it was placed on the page I felt it looked out of place and did not suit the piece of work. I however kept the same font but created a black and white quite traditional looking title. I felt this fitted with the colours in the photograph that I chose for the background.